DiscoverThe Promised Brand PodcastBuilding Brand with Culture & the Dopest BBQ in Austin, TX | with Raf Robinson
Building Brand with Culture & the Dopest BBQ in Austin, TX | with Raf Robinson

Building Brand with Culture & the Dopest BBQ in Austin, TX | with Raf Robinson

Update: 2023-05-19
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Nothing better than BBQ in Austin, TX... but over the past 7 years, SLAB BBQ has flipped the ATX BBQ world on its head. From only serving BBQ sandwiches to rocking hip-hop vibes, SLAB has truly changed the game. But their real secret sauce? Dope people.


Raf Robinson is the Co-Owner & Managing Partner at SLAB BBQ & BEER in Austin, TX. His journey is wildly beautiful and filled with steps of faith and trust to care for their people. On this episode, Raf talks through the pains of doing BBQ differently in Texas, wrestling through the pandemic, and building a brand powered by people and culture.


Connect with Raf:



__________


PARABLE Brand is a brand strategy agency designed to build better brands through culture.


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Building Brand with Culture & the Dopest BBQ in Austin, TX | with Raf Robinson

Building Brand with Culture & the Dopest BBQ in Austin, TX | with Raf Robinson

Luke Frazier